Nike is reportedly honoring the late pop star Prince with a pair of purple Air Jordans. The colorway of the shoes has been dubbed 'Hyper Violet' -- a name that comes from the vibrant bursts of lilac color that complement the black upper perfectly.
The purple Air Jordans aren't too overpowering with this, as the deep charcoal color that takes over the majority of the shoe makes it more wearable for the less flashy consumer. The black upper is accented with snakeskin patterns that imprint the material near the sole, which are then offset by a smooth suede finish closer to the laces. The violet sole is paired well with slight gold accents, giving the shoes a more luxurious feel without being too overpowering.
The purple Air Jordans are said to be available as part of an in-store raffle only, giving the sneakers more exclusivity and making them more desirable amongst sneaker collectors.
Key Themes Behind This Trend
- Purple Sneakers
- Opportunity for sneaker manufacturers to capitalize on the trend for vibrant, eye-catching colors in footwear.
- Luxurious Accents
- Potential for fashion brands to incorporate gold and other high-end accents in their products for a more upscale feel.
- Exclusivity Raffles
- Chance for retailers to create buzz and generate hype around limited-edition releases through in-store raffles.
Where This Applies
- Footwear Manufacturing
- Disruptive innovation opportunity in the footwear industry to develop and market more bold and colorful sneaker options.
- Fashion Design
- Opportunity for fashion brands to incorporate luxurious accents like gold and snakeskin patterns into their designs for a more high-end appeal.
- Retail
- Opportunity for retailers to leverage the strategy of exclusive in-store raffles to create excitement and drive sales for limited-edition products.
