Perelel partnered with Bluestone Lane to brew hot and iced pumpkin chai drinks and a pumpkin smoothie made with its Triple-Support Protein, bringing the brand’s protein-forward option into more than 65 cafés nationwide. The drinks use Perelel’s Triple-Support Protein as the defining ingredient and give the brand a coffeehouse delivery format for its wellness powders.
The yearlong collaboration will also rotate in Perelel’s vanilla protein and another seasonal flavor next spring. Triple-Support Protein combines protein, fiber and creatine and was launched in early 2025; Perelel completed a six-week clinical study that found benefits for metabolic health, glucose response, fullness and some memory performance.
The partnership includes more than 15 community events and gives Perelel an IRL testbed as powders drive customer acquisition.
Image Credit: Perelel
What Makes This Trend Stand Out
- Protein-forward Café Beverages
- Coffeehouse menus are becoming accessible trial channels for functional powders, creating space for wellness brands to move beyond at-home routines into everyday beverage occasions.
- Seasonal Functional Flavors
- Limited-time flavor rotations can make clinically positioned supplements feel more approachable, blending indulgent taste cues with health-focused ingredients.
- IRL Wellness Sampling
- Community events and café partnerships offer physical testbeds for digital-first nutrition brands, supporting discovery through social, experiential product use.
Sectors Adopting This
- Functional Beverages
- Hybrid drinks that combine protein, fiber, creatine and seasonal café flavors point to new formats for performance nutrition outside traditional shakes.
- Specialty Coffee
- Cafés are evolving into wellness distribution platforms, allowing operators to differentiate menus with branded functional ingredients and premium health associations.
- Nutritional Supplements
- Supplement companies are finding new acquisition pathways through prepared foodservice formats, where powders can be experienced as convenient lifestyle products.
