Speedy Leather Soccer Boots

The Puma evoSPEED 1.2 Leather Shoe Helps Players Accelerate Faster

The Puma evoSPEED 1.2 leather soccer boot is a shoe that offers a soft, supple feel. The boot's soleplate features Puma's special SpeedTrack technology, which provides added support and spring-back for improved acceleration and explosiveness.

The boot has thin, trimmed-down studs that allow for optimized ground penetration, which in turn helps players perform quicker turns and swiveling movements. These studs work equally well on modern turf and traditional ground surfaces.

The Puma evoSPEED 1.2 leather boot is targeted towards players who like a boot that adapts to their feet over time. On first wear, the boot offers a tight feel that wanes over time to produce a comfortable fit. This is in contrast with the evoSPEED 1.2 synthetic boot, which offers a natural fit from the start.

Soft Leather Soccer Boots
Opportunity for using soft leather materials in soccer boots to provide a more comfortable fit and adaptability over time.
Speedtrack Technology
Potential for integrating SpeedTrack technology into sports footwear to enhance acceleration and explosiveness.
Optimized Ground Penetration
Opportunity to develop footwear with optimized stud design for improved maneuverability on different playing surfaces.

Where This Applies

Sports Footwear
Disruptive innovation opportunities in the sports footwear industry to create enhanced performance and comfort.
Sporting Goods
Opportunities for disruptive innovation in the sporting goods industry to develop products that improve athlete performance.
Sports Equipment
Potential for disruptive innovation in the sports equipment industry to design footwear that enhances player agility and maneuverability.
SCORE
1.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 15%
Freshness 8%

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