When Rihanna released her PUMA Creepers last year in collaboration with the shoe company, sneaker fanatics lined up to purchase them.
Previously, consumers were limited in their choices however as the PUMA Creepers were only offered in limited color options. With Rihanna herself promoting a teaser of the shoes on her hugely popular Instagram account, conversation surrounding the PUMA Creepers has reignited. The shoes will be available in an additional three new colorways -- all-black, all-white and a deep green with an accent of burgundy and a beige platform. These new colorways are respectively dubbed 'Black Satin,' 'Basket Creeper Glo' and 'Green-Bordeaux.'
The PUMA Creepers have been popular largely because of their linkage to the singer and a series of promotion campaigns that connects them to other admired artists as well -- including rapper Travis Scott.
What's Driving This Trend
- Celebrity-branded Sneakers
- Opportunity for shoe companies to collaborate with popular icons and leverage their influence to increase sales and exposure.
- Limited Edition Colorways
- Opportunity for shoe companies to create a sense of exclusivity and scarcity by releasing limited edition versions of popular shoes.
- Social Media Marketing
- Opportunity for shoe companies to leverage the power of social media influencers to reach a wider audience and engage with customers.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion companies to collaborate with popular musicians and leverage their influence to promote their products.
- Athletic Footwear Industry
- Opportunity for athletic shoe companies to release limited edition versions of popular shoes to generate excitement among collectors and fans.
- Social Media Industry
- Opportunity for social media companies to offer new ways for brands to reach and engage with customers through influencer marketing and targeted advertising.
