If Sony wants to keep their dreams of a PlayStation smartphone alive, then they should check out the PS Square. The PS Square is a conceptual smartphone designed by Hirotaka Matsui. The PS Square shares some design elements with the Xperia PLAY such as its touchscreen and keyboard.
The PS Square differs from the Xperia PLAY in many ways, size being the greatest. The PS Square is massive, housing a six-inch OLED touchscreen. The PS Square's keyboard and controls are nearly as wide as its screen but come in at half of the length. Matsui's design features awesome additions such as built-in WiFi and a front-facing video camera and microphone for video chatting. The design is great, but it seems to be a tad too bulky to be a smartphone. I could see the Square doing some sales damage as a handheld gaming device that also makes calls.
What's Driving This Trend
- Gaming Smartphones
- Opportunity for disruptive innovation in the mobile gaming industry by creating smartphones designed specifically for gaming purposes.
- Conceptual Design
- Opportunity for disruptive innovation in the smartphone industry by exploring unique and unconventional design elements.
- Multifunctional Devices
- Opportunity for disruptive innovation in the consumer electronics industry by developing devices that serve multiple purposes, such as gaming and communication.
Who This Affects Most
- Mobile Gaming
- Opportunity for disruptive innovation in the mobile gaming industry by creating smartphones designed specifically for gaming purposes.
- Smartphone
- Opportunity for disruptive innovation in the smartphone industry by exploring unique and unconventional design elements.
- Consumer Electronics
- Opportunity for disruptive innovation in the consumer electronics industry by developing devices that serve multiple purposes, such as gaming and communication.
