The Prada Menswear AW11 collection is an eclectic assortment of high fashion including over-sized shoulder pads and sparkling glitter tops. The line had a phenomenal debut in Milan at the two-story Prada Headquarter building, giving the line the perfect platform to stand out.
The Prada Meanswear AW11 contains western inspired suede coats and uniform-style buttoned-up garments. Seems to me like Twilight has inspired this shimmering collection.
Implications - There exist many customs, traditions and rules that govern various industries. These conventions not only influence the types of products different businesses will introduce, but also the type of people to which they will appeal. Businesses that provide consumers with products that will empower them to break free from these invisible standards will see big returns.