Postdates is an app that's just like Postmates but it's geared towards helping people get their stuff back from an ex following a breakup. The service gives people the chance to choose what kind of relationship they just got out of, and then select preset items to retrieve, such as concert tickets, family heirlooms, or custom items.
The service, which operates in Los Angeles and New York, uses Postdates bags to store and transport the requested valuables and users are not charged until their ex accepts the order.
Postdates is a pop-up business and as the site describes, "it works just like your favorite delivery app, but in break-up form." Working with local courier companies (Gourmet Runner in LA and Airpals in New York) Postdates provides emotional labor for a fee,
What Makes This Trend Stand Out
- Breakup Exchange Apps
- Developing apps that help people complete post-breakup exchanges has the potential to create a new market segment.
- Relationship Service Segmentation
- Dividing services into relationship segments caters to specific customer needs and provides additional monetization opportunities.
- On-demand Emotional Support
- Providing on-demand emotional labor creates unique market opportunities for businesses.
Sectors Adopting This
- Courier and Delivery Services
- Courier and delivery services can develop new business models to adapt to a changing market and appeal to niche segments like Postdates.
- E-commerce
- Developing e-commerce strategies that cater to specific needs, like post-breakup exchanges, can create new market opportunities for businesses.
- Relationship Services
- Creating subcategories within the relationship services industry allows for targeted marketing and greater potential for customer retention.
