High-Fashion Cross-Body Bags

TOGA and Porter's New Bag Series Blends Both Brands Signature Styles

TOGA, a luxury bag brand founded by designer Yasuko Furuta, has once again teamed up with Japanese carry label Porter to launch the duo's fourth bag series. The new collection features Porter's signature nylon construction while leveraging TOGA's Americana leather and metallic detailing. Pieces include backpacks, cross-body string bags, and compact shoulder bags.

The new backpacks come donning silver concho strips running across the front pocket, and stylized silver buckles and handles. Meanwhile, the stylish string bags boast a side zip design with a large cascading coin-shaped Deubrés and the shoulder bags come with detachable straps, inner mesh pouches, and a leather exterior.

For those interested, the entire collection is now available to purchase on TOGA's website and at physical TOGA locations.

Image Credit: Mr. Porter

Hybrid Collaboration Bags
Collaborating with bag brands on hybrid designs combining unique elements.
Nylon-metallic Combo Designs
Creating bags with a combination of nylon and metallic detailing to give shiny, bold and unique look.
Convertible Bags
Designing bags that can be converted from a shoulder bag to a crossbody bag or a backpack, offering flexibility and versatility for customers.

Industries Being Reshaped

Fashion Accessories
The fashion accessories industry can utilize hybrid collaborations to bring two unique design approaches together.
Luxury Leather Goods
Luxury Leather Goods industry can leverage the combination of nylon and metallic detailing to bring uniqueness in design, or create convertible bags.
Travel Accessories
Travel Accessories industry can offer the customers convertible bags that are versatile, convenient, and stylish for travel purposes.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 68%
Freshness 12%