Race Car-Inspired Timepieces

The Conceptual Porsche Design Watch by Simon Grytten is Unexpected

The conceptual Porsche Design Watch has been designed by Simon Grytten as a timepiece that commemorates the namesake brand's achievements on the raceway. The timepiece has an unexpected design that is unlike anything seen before and draws inspiration from the Porsche 917 that won at the 24 Hours of Le Mans in both 1970 and 1971. This includes an elevated dial that calls to mind the contours of the car and a series of color accents that further reinforce the connection.

The conceptual Porsche Design Watch maintains a perplexing aesthetic that would no doubt act as an eye-catching accessory were it to ever be created. The watch is imagined in a number of finish and strap color combinations.

Raceway-inspired Timepieces
Designing timepieces that are inspired by raceway brands such as Porsche offer disruptive innovation for the watchmaking industry.
Elevated Dials
Designing watches with elevated dials that call to mind the contours of cars presents a disruptive innovation opportunity for the luxury watch industry.
Color Accent Watches
Designing watches with color accents that reinforce the connection to brands presents a disruptive innovation opportunity for the luxury watch industry.

Sectors Adopting This

Luxury Watch Industry
The luxury watch industry can use motorsport brands such as Porsche to inspire the design of their timepieces and create unique and innovative watches.
Automobile Industry
The automobile industry can collaborate with luxury watchmakers to develop raceway-inspired watches, thereby creating new revenue opportunities.
Fashion Industry
The fashion industry can seek collaboration opportunities with luxury watch and automobile makers to create fashion accessories that are inspired by the racing industry.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 73%
Freshness 10%

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