The pop culture graphic tee collection designed by Buy Me Brunch, a company based in San Francisco, California, resonates deeply with millenials. Not only do they reference generational sayings and ideas, each design is voted on via Facebook before their are cut, sewn and printed in real life.
From 'I Love You Internet' to 'Oh My God Becky' and 'This Shit is Bananas,' the pop culture graphic tees are fun, stylish and youthful. They portray an attitude that many would want to embrace or show off. After all, they are imbued with a natural coolness. Granted, that statement might be slightly judged in and of itself by people actually interested in these pop culture graphic tees.
Why This Trend Is Growing
- Pop Culture Graphic Tees
- Disruptive innovation opportunity: Create a platform for users to vote on designs before production.
Industries Being Reshaped
- Apparel Manufacturing
- Disruptive innovation opportunity: Integrate social media platforms for design voting and real-time printing.
- E-commerce
- Disruptive innovation opportunity: Develop a curated online marketplace for pop culture graphic tees that resonate with millennials.
- Social Media Marketing
- Disruptive innovation opportunity: Combine social media campaigns with interactive design voting to engage millennial consumers.
