American menswear label Ralph Lauren has announced the launch of its newest timepiece called the 'Polo Vintage 67,' which draws inspiration from watch styles from the late 1920s and early 30s.
A 40mm vintage case wraps the Vintage 67, which, on the inside, features an opaline dial with black lacquer Arabic numbers and an aqua blue subdial at the six o'clock position. In terms of power, the Vintage 67 features an LJP7380 manually wound movement from La Joux-Perret. In addition, the movement features a 90-hour power reserve.
What's more, wearers can customize the piece by outfitting the calfskin leather wriststrap with various accessories, which come included with the watch. Overall, the timepiece serves to reinstate Ralph Lauren's timeless Americana look.
Image Credit: Ralph Lauren
Key Themes Behind This Trend
- Vintage Watch Trend
- The rising trend of vintage watches offers a disruptive innovation opportunity for companies to re-introduce classic watch styles with modern features.
- Customizable Timepiece Trend
- The trend towards customizable timepieces presents a disruptive innovation opportunity for companies to provide personalized options to consumers, as seen with the 'Polo Vintage 67.'
- Luxury Watch Industry Trend
- The trend towards luxury timepieces offers a disruptive innovation opportunity for companies to focus on innovative designs for high-end watches, as seen with Ralph Lauren's 'Polo Vintage 67.'
Where This Applies
- Fashion Industry
- The fashion industry can benefit from the trend of vintage watches by incorporating classic styles into their collections.
- Jewelry Industry
- The jewelry industry can explore the customizable timepiece trend and offer personalized watch options to consumers.
- Luxury Goods Industry
- The luxury goods industry has an opportunity to focus on innovative designs for high-end watches, as seen with Ralph Lauren's 'Polo Vintage 67.'
