Watch out men -- the Polina Vinogradova Verve shoot is screaming 'Come Hither!' The talented Russian photog aspires to bring a fresh and emotionally strong images to fashion photography and she certainly does not full short with her newest photo series. The brightly colored editorial was shot in the gorgeous Imperial Hotel in the heart of Copenhagen. It features model Clara from Scoop and was styled by Sofia Alexandra Choub, whose incredibly striking selections are nothing short of dazzling dramatic.
Vinogradova explains "The story is characterized by 70 ‘luxury and bright colors as seen in the season’s trends. The relaxed, chic atmosphere bears a strong feminine expression and gives a sense of independence and the renaissance. The idea behind it was to create an image of a girl who explores her identity and manifests them through shapes and colors."
Implications - Fashion photography is most appealing when it follows a story that captures the latest styles of the season in a way that is aesthetically alluring and informative. Exaggerated bright colors and 'show styles' an effective and enticing way to obtain both of these elements.