Pocket-Sized Washing Machines

The 'Codo' is a Portable Laundry Machine That Cleans Tough Stains

Thanks to 'Haier,' there is now a pocket-sized washing machine that allows users to clean up stains that occur unexpectedly on-the-go. Joining the ranks of products in the Guinness World Record book, the Codo is the smallest portable washing machine in the world. While impressive, the term "washing machine" is slightly misleading as it doesn't involve loading the clothing inside of itself.

The tube contains a water bottle with a cleaning head and micro-motor on its tip. The bottle shoots out water that mixes with detergent, using its "squeeze-wash technology" to spin away the stain. It operates at 700 beats per minute using three triple-A batteries. The size of an electric shaver or deodorant bottle, the pocket-sized washing machine is perfect for businessmen and women who always need to be looking clean.

Portable Cleaning Devices
Opportunity for disruptive innovation to create more compact, lightweight and effective portable cleaning devices for people on-the-go.
Squeeze-wash Technology
Opportunity for disruptive innovation to explore the potential of squeeze-wash technology and other new cleaning techniques that could be used in other applications.
Compact Appliances
Opportunity for disruptive innovation to create even more compact and easily transportable appliances that can clean and complete other household functions.

Who This Affects Most

Consumer Electronics
As technology advances, the consumer electronics industry has an opportunity to create even more compact and effective portable cleaning devices.
Travel and Tourism
The travel and tourism industry has an opportunity to cater to busy travelers and create a demand for portable cleaning devices that can clean clothes and other items while on-the-go.
Home Appliances
The home appliances industry has an opportunity to create even more compact and easily transportable appliances that can clean clothes and complete other household functions, catering to busy or space-restricted consumers.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 82%
Freshness 8%

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