The iconic magazine for males of all ages has debuted itself to the world of the tablet with the Playboy for iPad service. Ideal for those who want to save paper but still get their dose of Playboy, the service is eco-friendly and has all of the features that the physical magazine would offer.
The Playboy for iPad service comes fully loaded with every single issue in the magazine's history, all the way from December of 1953. Rather than paying for each issue individually, you pay $8 for a month's subscription or $100 for two full years of access to the magazine.
With all of the features an iPad app would have, including zoom, thumbnail browsing and efficient moves between pages, the Playboy for iPad service offers a real-life experience that you can't get with the printed version.
Key Themes Behind This Trend
- Tablet Magazine Subscriptions
- Displaying and distributing magazines on tablets is the trend.
- Digital Magazine Archive
- Technologies to digitize older magazine issues enable online access to historical documents.
- Eco-friendly Reading
- Reducing paper waste through digital reading is a growing trend.
Where This Applies
- Publishing Industry
- Especially for publishers with a backlog of magazine issues, digitizing and making them available on tablets could be a disruptive innovation.
- Tech Industry
- The development of features such as efficient movement between pages and zooming for tablet magazine apps presents ample opportunities for tech companies to create better reading experiences.
- Environmental Industry
- As more people switch from physical to digital reading, opportunities exist to market services and products focused on sustainability.
