Axe, a company that may as well be the poster child for bro antics, is back with a new "Pheromone Business Cards" campaign.
The campaign commercial features laboratory technicians who collect the "musk" (read: sweat) of Axe associates through via their drenched workout headbands (cue collective "ew" here). The lab techs then "distill" the bodily secretions into a "concentrated solution" which is implanted into a business card, shamelessly declaring that it's "infused with the essence of Kyle." Get a whiff of this, ladies!The idea is that the pheromones that permeate the card will make Kyle -- and his bros -- irresistible to women.
Though I'm sure the Axe demographic can definitely relate to desperately wanting to get laid, I'm not sure any of them own business cards. It's more likely that they're working up a sweat by furiously swiping right on the dating app Tinder.
What Makes This Trend Stand Out
- Pheromone Marketing
- Businesses can explore the use of pheromones to create unique and memorable marketing materials.
- Sustainability in Product Development
- While the concept of using organic materials is gaining popularity in marketing, a deeper exploration in the use of sweat and bodily secretions in product development can result in sustainable solutions.
- Smart Business Cards
- The use of microchip technology to add interactive elements to business cards is a disruptive innovation opportunity that could transform the way professionals engage with each other.
Sectors Adopting This
- Marketing & Advertising
- Businesses in the marketing and advertising industry can leverage pheromone marketing to create unique experiences and stand out from competitors.
- Personal Care
- Expansion in the personal care industry by developing sustainable and natural products can include using bodily secretions as organic and eco-friendly materials.
- Technology & Networking
- Innovations in microchip technology for business cards can transform the way professionals network and exchange information.
