The Peter Jensen Autumn 2011 lookbook for the collection, Anna Karina, was inspired by the 60s Danish actress who was known for her doe-eyed look with heavy eyeliner. A fellow Dane, Jensen created the collection to be a complete tribute to the 60s.
With regards to silhouettes, the Peter Jensen Autumn 2011 lookbook featured mini-skirts, A-line dresses, capes and cardigans, pieces which could easily be translated into fall.
The collection is full of knitwear with criss-cross patterns and tweed, but the most unique pattern was the Hollywood Hills print that was created from Google Maps. The color palette for this collection featured mostly whites, bright reds and sky-blues, accented with contrasting black pieces.
What Makes This Trend Stand Out
- Retro Fashion
- Opportunity for clothing brands to create collections inspired by iconic styles from the past.
- Digital Print Innovation
- Potential for incorporating unique patterns created from digital sources, such as Google Maps, into fashion designs.
- Nostalgia Marketing
- Chance for brands to tap into consumer nostalgia by featuring retro-inspired lookbooks and campaigns.
Sectors Adopting This
- Fashion
- Fashion brands can leverage the trend of retro fashion to create nostalgic collections with modern twists.
- Textile
- Textile manufacturers could explore innovative digital printing techniques to produce fabrics with unique and unconventional patterns.
- Advertising & Marketing
- Advertising agencies can help brands capitalize on nostalgia marketing by creating retro-inspired campaigns to appeal to consumers.
