British label Percival has launched its new Fall/Winter 2022 collection, which revolves around the game of chess. After recently collaborating with Levenham for an outerwear capsule, Percival has returned for a fresh seasonal collection. The collection comprises knitwear, heavy-set shirts, work shirts, crewneck jumpers, and highlights like the ‘Waterproof Sherlock’ jacket and the ‘Ripstop Mac’ jackets.
The ‘Waterproof Sherlock’ is crafted to include a breathable outer layer that is completely weatherproof and features bound seams. This offering also comes with a large internal pocket made with Italian cotton and bonded backing. Another standout is the ‘Gambit Mohair Vest,’ which is a knit button-up with a chessboard design.
Percival’s ‘The Chess Club’ collection is now available on the brand’s website just in time for the colder months.
Image Credit: Percival
Why This Trend Is Growing
- Chess-inspired Fashion
- Opportunities to use chess and other classic games as design inspiration for clothing and accessories to appeal to a niche market.
- Functional Outerwear
- Incorporating new materials and design features to create weatherproof, yet breathable jackets for outdoor activities and everyday wear.
- Knitwear Clothing
- Creating unique, stylish knitwear designs using different patterns and materials to appeal to consumers looking for timeless pieces.
Industries Being Reshaped
- Fashion and Apparel
- Designing and producing chess-inspired clothing and accessories that appeal to a specific demographic and fashion-forward consumers.
- Active and Outdoor Wear
- Incorporating functional design features into outerwear that protect from weather elements and appeal to consumers interested in outdoor activities.
- Luxury Clothing
- Producing high-quality knitwear and outerwear clothing items made from premium materials that command a premium price point and appeal to a niche market.
