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Loving Couple Lookbooks

The Penfield FW11 Collection Offers Preppy Paired Fall Fashion

— August 26, 2011 — Fashion
The recently released Penfield FW11 Collection entitled 'From Rockport to Cambridge' embraces an all-American style. Featuring plenty of plaid, denim and leather, this cold weather collection comes equipped with everything men and women could need this winter.

The lookbook for the Penfield FW11 Collection showcases its design in a playful and youthful manner. An attractive couple sports pieces from the collection in a way that generates a positive experience surrounding this line. Standout pieces from the collection include a lumberjack-style button-up and a cozy jacket embellished with toggle buttons.

Implications - Businesses that devote their efforts to selling not only high-quality products but also a complementary experience will likely benefit in Western society. Consumers will flock to those products through which they are convinced they will encounter a particular set of positive emotions or feelings.
Trend Themes
1. Playful Couple Lookbooks - Creating lookbooks featuring couples in a playful and youthful manner can generate a positive experience surrounding the fashion line.
2. All-american Style - Embracing an all-American style with plaid, denim, and leather can appeal to consumers seeking a classic and timeless fashion look.
3. Complementary Experiences - Leveraging complementary experiences alongside high-quality products can attract consumers who seek positive emotions and feelings from their purchases.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of playful couple lookbooks by incorporating them into their marketing strategies to create a positive association with their brands.
2. Apparel Manufacturing - Apparel manufacturers can focus on producing all-American style collections with plaid, denim, and leather to cater to consumers' desire for classic and timeless fashion.
3. Experience-based Retail - Experience-based retailers can integrate complementary experiences into their offerings to enhance the emotional connection between consumers and their products.
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