Pawnshop Skate Co. has announced a new collaboration with Nike, debuting the ‘SB Dunk High’ in a new mixed black and brown colorway with gold accents. The shoe incorporates leather on the base and suede for the lining and mesh tongue units, while Pawnshop branding can be spotted on the tongue and insoles. Resting above the Nike Swoosh, Pawnshop’s ‘Wing & Wheel’ logo is referenced with this design. The shoe rests on a white midsole and black outsole.
The new Pawnshop x Nike release celebrates West Coast skate culture and tributes Nike SB team rider Donovon Piscopo’s father Anthony Piscopo. The California-based skate collective primarily manufactures skate decks, accessories, and footwear.
The Pawnshop x Nike SB Dunk High launches in late 2022 via PawnshopSkate.
Image Credit: Yankeekicks
What Makes This Trend Stand Out
- Skate Culture-inspired Footwear
- Creating a line of shoes inspired by skate culture will appeal to a younger clientele, and potentially lead to collaborations with exclusive brands.
- Personalized and Localized Footwear Collaborations
- Working with different skate collectives around the world to collaborate and create personalized footwear releases could lead to significant regional profits and increased brand awareness.
- Mixing of Traditional and High-end Brands
- Collaborations between traditional skate shops and high-end fashion brands open doors for exclusive crossover merchandise and bring increased brand awareness to audiences who may not have been familiar otherwise.
Sectors Adopting This
- Skateboarding
- Skate shops can partner with popular footwear brands to create special edition shoes in order to increase brand awareness and product popularity.
- Fashion/streetwear
- High-end fashion brands can collaborate with skate culture collectives to release exclusive capsule collections to capitalize on the current streetwear market.
- Retail/e-commerce
- Traditional brick and mortar stores can collaborate with high-end footwear brands to release a wider range of exclusive products available in-store and online.
