The Pauline Van Der Cruysse Grit Magazine Editorial is Sorrowful
Corinne Guirgis — July 27, 2011 — Fashion
References: art8amby.wordpress & piecesnmelodies
There's something eerily striking about this Pauline Van Der Cruysse Grit Magazine #7 spread. Shot by Jimmy Fontaine, the editorial and cover shoot have a lonely Van Der Cruysse moving through a variety of dark and isolated rooms that are seemingly run down and abandoned.
The desolate lighting and settings create a sinister ambiance that is reminscent of the early stages of a horror movie, yet the shoot is bewitchingly beautiful. The spread was shot for the magazine's Pre Fall/Winter 2011 issue, which will also features three other stunning covers starring Hanna Samokhina, Melodie Monrose, and Hanne Bruning.
Implications - Independent art and fashion publications that release issues on a seasonal, rather than monthly basis, are on the rise as the most trusted sources in the fashion world. With edgier, more boundary-pushing photo shoots, these mags appeal to the younger generation of fashionistas who are looking for something fresh and different.
The desolate lighting and settings create a sinister ambiance that is reminscent of the early stages of a horror movie, yet the shoot is bewitchingly beautiful. The spread was shot for the magazine's Pre Fall/Winter 2011 issue, which will also features three other stunning covers starring Hanna Samokhina, Melodie Monrose, and Hanne Bruning.
Implications - Independent art and fashion publications that release issues on a seasonal, rather than monthly basis, are on the rise as the most trusted sources in the fashion world. With edgier, more boundary-pushing photo shoots, these mags appeal to the younger generation of fashionistas who are looking for something fresh and different.
Trend Themes
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Seasonal Independent Publications — The rise of fashion publications releasing issues on a seasonal, rather than monthly basis, presents an opportunity for disruptive innovation in the niche publishing industry.
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Boundary-pushing Photo Shoots — Edgier and more boundary-pushing photo shoots are becoming increasingly popular, presenting an opportunity for photographers and fashion designers to create fresh and unique content.
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Desolate Aesthetic — The eerie and beautiful aesthetic of desolate, abandoned settings present an opportunity for creatives in the film and photography industries to explore new visual styles and storylines.
Industry Implications
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Fashion Publishing — The rise of seasonal independent publications presents an opportunity for disrupters in the fashion publishing industry to create fresh and unique content that appeals to a younger demographic.
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Photography — The trend towards boundary-pushing photo shoots presents an opportunity for photographers to experiment with new styles and techniques that break from traditional norms and attract a more modern audience.
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Film — The desolate and eerie aesthetic of abandoned settings present an opportunity for filmmakers to explore new storytelling techniques that create a sense of mystery and intrigue.
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