Patti Jane Swim is a Canadian female-founded swimwear brand that aims to provide sustainable and affordable options for those looking to add some fun and personality to their beach wardrobe. The brand, inspired by the bold and laidback nature of the founder's mother, Patti Jane, takes inspiration from the groovy prints and colorful stylings of the 60s and 70s.
The first collection, Patti's House, features three prints made with premium quality, ultra-soft recycled fabric that prioritizes comfort. Each piece in the collection ranges from $65 - $79 CAD and is currently only available online through the brand's website, pattijaneswim.com.
The collection includes a variety of styles and flattering cuts that move with the wearer, with each top and bottom style and the cover-up available in all three prints: Groovy, Sunny, and Geo. With the winter vacation season approaching and eventually Spring/Summer, Patti Jane Swim is a great option for those looking for sustainable and stylish swimwear.
Image Credit: Patti Jane Swim
What's Driving This Trend
- Sustainable Swimwear Brands
- The trend of sustainable swimwear brands is growing in popularity as consumers are becoming more environmentally conscious, creating opportunities for brands like Patti Jane Swim to disrupt and innovate in the swimwear industry.
- Affordable Swimwear Options
- Providing affordable swimwear options is a trend that is becoming more popular, creating opportunities for brands like Patti Jane Swim to disrupt and innovate in the fashion industry.
- Retro-inspired Prints and Designs
- The trend of retro-inspired prints and designs is on the rise, creating opportunities for brands like Patti Jane Swim to disrupt and innovate in the fashion industry with their 60s and 70s inspired collection.
Who This Affects Most
- Fashion
- With the demand for more sustainable and affordable fashion options, the fashion industry presents an opportunity for brands like Patti Jane Swim to create disruption and innovation in the market.
- Swimwear
- The swimwear industry presents an opportunity for brands like Patti Jane Swim to disrupt and innovate by offering sustainable and affordable options to consumers who prioritize environmentally conscious and fashion-forward choices.
- E-commerce
- The e-commerce industry presents an opportunity for brands like Patti Jane Swim to create disruption and innovation by offering online shopping experiences that are convenient, accessible, and affordable to consumers who prefer shopping from home.
