Intricate Fall-Ready Streetwear

Paterson Prepares for the FW19 Season with Essential Layers

Streetwear brand Paterson prepares for the Fall/Winter 2019 season with a series of essential designs that are great to transition into the colder temperatures. The label blends together staple silhouettes that are ready for the winter in a stylized editorial shot by photographer Adam Jason Cohen.

The seasonal looks are comprised of a selection of jackets, pants, and hoodies in a traditional way that nods to the season. Additionally, the designs feature intricate details in the form of neon hues, embroidered accents, checkerboard patterns, and much more. Some of the prints include the cash fold graphic and the 'Stacks' -- this capture an urban cultural approach as well as the Lakeside pullover sweater and its modern-day influences. The collection is rounded out with beanies, long sleeve tops, and fleece pieces.

Image Credit: Adam Jason Cohen/Patterson

Intricate Streetwear Designs
Opportunity for textile technology and embroidery innovations.
Transition Clothing for Seasons
Opportunity for multi-functional designs and sustainable materials.
Stylized Seasonal Editorials
Opportunity for creative collaborations with fashion photographers and visual artists.

Who This Affects Most

Fashion
Innovations in materials, design, and manufacturing processes are key for this fast-moving industry.
Textile
New technologies in fabric construction and dyeing can innovate the way clothing is produced.
Photography
Creative collaborations between fashion and visual artist can create immersive shopping experiences.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 28%
Freshness 9%