In April, a group of girls marched through Nanjing Road in China, “one of the busiest shopping streets in the world,” wearing the Panda Shorts they set out to advertise.
Shoppers looked on in curiosity wondering whether it was a marketing scheme or just a group of young girls wearing interesting-looking shorts. The Panda Shorts-wearing girls were accompanied by a panda bear mascot as well. Each girl had her own unique style with the different tops they wore, but the Panda Shorts were the common denominator in all of their looks.
The Panda Shorts march surely gained a lot of curiosity and interest from fashionistas and people on the street, proving that the simplest advertising is sometimes the most effective.
Girls Walked Through the Busiest Shopping District Wearing Panda Shorts
Leslie Chen — May 13, 2011 — Marketing
References: chinasmack & inventorspot