Palace Vans Low is a new footwear silhouette that pays homage to skate culture. The model resulted from a collaboration between two beloved skateboarding brands—Palace and Vans—and was officially available for purchase starting June 23rd.
This sporty hybrid shoe combines elements from the Steve Caballero 'Half Cab' and the Mike Carroll signature style. Available in black or white with a perforated leather and suede mix, the Palace Vans Low features various technical features for enhanced performance. Alongside the footwear silhouette, the brands also launched two T-shirts with a 'Palace Vans Low' graphic on the front.
To celebrate the collaboration, Palace and Vans have created an "Internal Only" film, directed by Palace's Stuart Hammond and starring Palace and Vans pro skateboarders Rory Milanes and Danny Brady. The film embraces a cheeky office vibe and is made "for Vans employee's eyes only."
Image Credit: Vans x Palace
Why This Trend Is Growing
- Athletic Footwear Collaborations
- Opportunity for athletic brands to collaborate with other fashion or sportswear brands to create unique and stylish footwear options.
- Skateboarding-inspired Silhouettes
- Potential for footwear brands to design skateboarding-inspired models that capture the essence and style of skate culture.
- Limited Edition Collaborations
- Growing trend of limited edition footwear collaborations between established brands that create excitement and exclusivity among consumers.
Industries Being Reshaped
- Athletic Apparel
- Disruptive innovation opportunity for athletic apparel brands to collaborate with footwear brands and offer coordinated clothing-shoe collections.
- Skateboarding Equipment
- Potential for skateboarding equipment manufacturers to partner with fashion or footwear brands to create unique, skateboarding-inspired products.
- Fashion Retail
- Opportunity for fashion retailers to curate and sell limited edition collaborations between popular footwear and clothing brands, attracting fashion enthusiasts.
