Pair Eyewear x Harry Potter Launch Magical Collection for Fans
Grace Mahas — August 18, 2022 — Fashion
References: paireyewear
Pair Eyewear and Warner Bros. Consumer Products have once again joined forces to launch another eye collection that features all of the magical prints and patterns from the Wizarding World. This collection features patterns with signature motifs from the Wizarding World, including the Hogwarts houses. The new Pair Eyewear x Harry Potter collection is the brand's second collaboration. The new series pays homage to the “Muggles” returning to school and can also be worn to celebrate Halloween.
Pair Eyewear uses a proprietary, two-piece eyewear set that features a magnetic Base Frame with prescription lenses starting at $60 and interchangeable $25 Top Frames that "allow members of the entire family to change their glasses as often as they change their clothes."
Image Credit: Pair Eyewear
Pair Eyewear uses a proprietary, two-piece eyewear set that features a magnetic Base Frame with prescription lenses starting at $60 and interchangeable $25 Top Frames that "allow members of the entire family to change their glasses as often as they change their clothes."
Image Credit: Pair Eyewear
Trend Themes
1. Harry Potter-inspired Eyewear - Creating eyewear collections inspired by popular media franchises, such as Harry Potter, can appeal to fans and generate sales.
2. Interchangeable Eyewear Frames - Developing a proprietary, two-piece eyewear set with magnetic Base Frames and interchangeable Top Frames can provide customers with a customizable and affordable option.
3. Themed Accessory Collections - Expanding product lines to include themed accessory collections, such as Pair Eyewear's Harry Potter collection, can attract new customers and increase brand recognition.
Industry Implications
1. Eyewear Retail - The retail industry could benefit from offering proprietary, interchangeable eyewear sets to customers.
2. Licensed Merchandise - The licensing industry could benefit from partnering with popular media franchises to create themed accessory collections that appeal to fans.
3. Fashion Retail - The fashion industry could benefit from expanding product lines to include themed accessory collections, such as Pair Eyewear's Harry Potter collection, to increase brand recognition and attract new customers.
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