Packing essentials are like snowflakes in the way that none are alike; everyone has their own favorite products and tastes. Some of the most versatile tastes out there can be those of creative people. Designer Daniel Eckler of MIJLO thought of a similar concept when he created this 'Essentials' photo series. In it, he lets us see what is inside of 100 creative people's bags.
The photos make as an advertisement to accompany his Kickstarter launch of 'A Better Backpack.' The bags and their contents belong to well-known designers, editors, bloggers, photographers and artists.
Many of the bags have predictable similarities like cell phones and cameras but others contain very random items like a pineapple and ping pong paddles.
Key Themes Behind This Trend
- Personalized Packing Essentials
- Opportunity for businesses to create customizable packing essentials based on individual preferences.
- Celebrity Endorsement Advertising
- Potential for brands to collaborate with well-known designers and artists to promote their products through curated bag contents.
- Unconventional Essentials
- Chance for businesses to offer unique and unusual packing essentials that cater to the needs of creative individuals.
Where This Applies
- Travel Accessories
- Innovative travel accessory brands can design and market products aimed at creative professionals.
- Fashion and Lifestyle
- Opportunities for fashion and lifestyle brands to collaborate with designers and artists for limited-edition themed collections.
- Marketing and Advertising
- Agencies can develop campaigns that leverage the concept of personalized packing essentials to connect with their target audience.
