Some people have avoided online shoe shopping for the simple reason that designs differ from the brand to the footwear itself. 'Ajust' hopes to change that. It's a printable template that lets people 'try' on the shoe they're interested in. It specifically prints the shoe’s unique template upon an A4 sheet of paper. The consumer than cuts along the specified lines in order to see if its a proper fit.
Created by Selma Durand, the template makes online shoe shopping much more reliable. Durand writes, "It enables long-distance fitting in order to improve users' satisfaction and reduce the number of returned items." Although it may take time to catalog all of the unique fits out there, if partnered with the right shoe companies, that process can be made much more easily.