The Air Jordan 1 Mid is receiving a canvas makeover with the ‘Olive Toe,’ a women’s exclusive that sees the traditional leather uppers swapped out with black, white, and dark green canvas material. The signature Jordan Swoosh is embroidered in black on the laterals and the toe box features a mixture of black and green tones. White appears on the midsole and behind the Swooshes. Complimented by clean black laces, the ‘Olive Toe’ matches the natural color scheme of fall fashion perfectly.
Although the sneaker is advertised as a women’s silhouette, Jordan Brand is often sported by everyone, regardless of gender. The Air Jordan 1 Mid ‘Olive Toe’ will debut in fall 2022 via Nike and select retailers.
Image Credit: Nike
What's Driving This Trend
- Canvas Sneakers
- Opportunity to disrupt the traditional leather sneaker market by offering durable, eco-friendly, and breathable canvas alternatives.
- Natural Color Scheme
- Opportunity to create fashion items that complement the aesthetics of fall, using natural and muted colors.
- Gender-neutral Fashion
- Opportunity to create and market fashion items that can be sported by anyone, regardless of gender.
Who This Affects Most
- Fashion
- Opportunity to innovate in creating sustainable and eco-friendly fashion items, using materials like canvas.
- Sneaker
- Opportunity to disrupt the traditional sneaker market by offering gender-neutral styles that cater to anyone who wants to rock the latest styles.
- Retail
- Opportunity to create marketing strategies that cater to a wider range of customers, moving beyond binary gender classifications and embracing inclusivity.
