Supermodel Natasha Poly stars in "Obsession with an Icon," an ad campaign that promotes a Mercedes-Benz Autumn/Winter 2016 fashion collaboration. Fusing automotive and fashion design, this campaign features a video and accompanying images that are directed and captured by Jeff Bark.
Obsession with an Icon promotes the Mercedes-Benz SL model -- showcased in an electric blue color -- and features Russian model Natasha Poly who dons a matching blue outfit. She sports a skin-tight latex dress by Atsuko Kudo that is paired with similar tights and heels.
The model explores an apocalyptic setting in this conceptual commercial for Mercedes and ends the spot by finding her dream car, a hidden Mercedes-Benz SL model that matches her blue outfit to a tee.
Fashionable Auto Campaigns
More Stats +/-
Street Art Autos
Doodled Autonomous Autos
Recreated Caravan Darkrooms
Iconic Car Tribute Ads
Comically Formulaic Car Commercials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.