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Fashionable Auto Campaigns

Natasha Poly Models for Mercedes' 'Obsession With An Icon' Film

— December 4, 2015 — Fashion
Supermodel Natasha Poly stars in “Obsession with an Icon,” an ad campaign that promotes a Mercedes-Benz Autumn/Winter 2016 fashion collaboration. Fusing automotive and fashion design, this campaign features a video and accompanying images that are directed and captured by Jeff Bark.

Obsession with an Icon promotes the Mercedes-Benz SL model -- showcased in an electric blue color -- and features Russian model Natasha Poly who dons a matching blue outfit. She sports a skin-tight latex dress by Atsuko Kudo that is paired with similar tights and heels.

The model explores an apocalyptic setting in this conceptual commercial for Mercedes and ends the spot by finding her dream car, a hidden Mercedes-Benz SL model that matches her blue outfit to a tee.

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