Many Southeast Asian countries will serve you your cup of coffee or tea with condensed milk: a mixture that requires constant stirring while you sip. The NOTA Mug has been designed with this action in mind, offering the cafe customer a clever little niche for stashing his spoon inside his drinking vessel.
The lovely ceramic coffee cup has an otherwise familiar look about it. Its smooth, cylindrical form flares slightly towards the rim, it's taller than it is broad, and it incorporates a generous handle on one side. The subtle texture of horizontal bands makes it charming and pleasant to touch.
What's most unique about Lee Hae Seung Scott's NOTA Mug is the two teeth that escape inside of the brim, opposite the handgrip. These hold your utensil in place for convenient repeated use; this way, you don't have to place it on the table.
The NOTA Mug Holds Your Stirring Spoon Securely Inside While You Sip
1. Innovative Mugs - The NOTA Mug demonstrates an opportunity to create more innovative mugs with unique and functional features that cater to different needs and preferences.
2. Multi-purpose Tools - The idea of incorporating additional functions into everyday tools such as utensils and cups presents a disruptive innovation opportunity for kitchenware.
3. Cultural Adaptation - Design and innovation can cater to cultural practices, such as incorporating utensil holders in coffee cups for countries that prefer condensed milk with their coffee or tea.
1. Kitchenware - Developing unique and functional cups and utensils offers a growth opportunity in the kitchenware industry.
2. Hospitality - Hotels, restaurants, and cafes can take advantage of the NOTA Mug's unique feature by incorporating similar cups into their tableware for added convenience and functionality.
3. Gifts and Souvenirs - Designing mugs and utensils that cater to different cultures and preferences can cater well as a souvenir market for tourists.