The Nixon Axis Summer 2011 watch is the accessory that all men should be sporting this summer. The updated design of the company's simple but classic watch features a stainless steel band and three additional set of hands tracking the seconds, minutes and hours of the day. The new Nixon Axis is sleek and sophisticated with its clean-cut aesthetic and numberless face.
Available in four different colors including gold, silver, all-back and all-gunmetal, this watch is ideal for any active man who enjoys spending time in the water surfing, snorkeling or spear fishing. The new Nixon Axis can be purchased online for $300; however, each of the four colors is already sold out on the Nixon website. Clients planning to purchase the watch can be notified when the company receives a new shipment.
Why This Trend Is Growing
- Sleek Watch Design
- Opportunities for innovative watch manufacturers to create sleek and sophisticated watch designs with clean-cut aesthetics and unique features.
- Additional Time-tracking Features
- Opportunities for the integration of additional time-tracking features beyond the traditional hour and minute hands on watches.
- Water-resistant Watches
- Opportunities for the creation of high-quality watches that are water-resistant and ideal for active individuals who enjoy spending time in the water.
Industries Being Reshaped
- Watch Manufacturing
- Innovative watch manufacturers can capitalize on trends for sleek and sophisticated designs, additional time-tracking features, and water-resistance by developing unique products that cater to high-end consumer preferences.
- Luxury Apparel
- Luxury apparel brands can team up with watch manufacturers to create unique and stylish accessories that complement their existing designs.
- Retail and E-commerce
- Online retailers can take advantage of the rising trend towards high-end watches with unique, sleek designs and additional features by providing a seamless purchasing experience to premium customers.
