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Swirly Twirly Lighting Solutions

The Nite Ize WrapLit Twists and Bends to Illuminate Dark Spaces

— June 8, 2012 — Tech
It can sometimes be difficult to illuminate certain objects because traditional lamps can't get close enough to the source, but the Nite Ize WrapLit can be contorted into different positions to light up even the hardest to reach dark spaces.

This LED light is attached to a big, rubberized coil that can clamp onto a desk, for example, or be bent into its own stand to act as an extremely versatile lighting solution for tricky situations.

The WrapLit is also extremely compact thanks to its tiny, yet powerful, LED light and the ability to scrunch it up when being stored. While it is not meant to light up an entire room, it does work well in close quarters like working under the hood of a car or reading at a desk.
Trend Themes
1. Flexible Lighting Solutions - Nite Ize WrapLit shows the demand for compact, malleable light sources that can be used in various settings, creating an opportunity for companies to develop similar lighting solutions.
2. Versatile LED Technology - The WrapLit's ability to bend and twist to light up hard-to-reach spaces highlights a trend toward more versatile LED technology in the industry, encouraging companies to invest in similar innovations.
3. Compact Design - The Nite Ize WrapLit's small and scrunchable design demonstrates a growing trend for compact lighting solutions which can be easily stored in tight spaces, opening up the market for more portable lighting products.
Industry Implications
1. Home Improvement - The WrapLit's flexible design could be applied to home lighting, creating a new market for companies in the home improvement industry to produce more bespoke lighting solutions for consumers.
2. Automotive - The Nite Ize WrapLit is perfect for illuminating hard-to-reach areas in a car's engine, leading to disruptive innovation opportunities for companies in the automotive industry to create similar, compact lighting solutions targeted at mechanics and car enthusiasts.
3. Office Supplies - The flexible and compact design of the Nite Ize WrapLit make it an ideal lighting source for desktops and cubicles in the workplace, prompting opportunities for companies in the office supplies industry to create more flexible lighting solutions for modern workspaces.
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