The Nike KD7 Weatherman is the latest in a line of Nike Kevin Durant basketball shoes that allude to the Oklahoma City Thunder superstar's fascination with meteorology.
This new colorway features a green upper, which celebrates the newsroom green screens used by meteorologists and weathercasters. While this shoe is packed with eye-popping visual elements, the highlight has to be the sole of the shoe, which is designed with Doppler radar heat maps much like the ones used by weather-casters to describe temperature systems. These graphics are also seen on the shoe's Hyperposite heel, Swoosh and outsole.
The Nike KD7 Weatherman collection even includes a t-shirt, hat and socks and is available on Nike's website and select global retailers. This weather-inspired shoe will surely help you bring the heat onto the court.
What's Driving This Trend
- Meteorology-inspired Fashion
- Opportunity for fashion brands to incorporate weather-themed designs and graphics into their collections.
- Technology-enhanced Footwear
- Potential for shoe manufacturers to integrate technology like radar heat maps into the design and functionality of their products.
- Athlete-inspired Merchandise
- Chance for sports brands to capitalize on athletes' interests and create merchandise that resonates with fans.
Who This Affects Most
- Fashion
- Fashion brands can explore new avenues by incorporating meteorology-inspired designs into their clothing lines.
- Sports/apparel
- Opportunity for sports brands to create technology-enhanced footwear that enhances performance and comfort.
- Athlete Merchandise
- Brands can tap into athletes' interests to create merchandise that appeals to their fanbase.
