The Nike KD7 Weatherman Pays Homage to Weather Green Screens
Rahul Kalvapalle — March 31, 2015 — Fashion
The Nike KD7 Weatherman is the latest in a line of Nike Kevin Durant basketball shoes that allude to the Oklahoma City Thunder superstar's fascination with meteorology.
This new colorway features a green upper, which celebrates the newsroom green screens used by meteorologists and weathercasters. While this shoe is packed with eye-popping visual elements, the highlight has to be the sole of the shoe, which is designed with Doppler radar heat maps much like the ones used by weather-casters to describe temperature systems. These graphics are also seen on the shoe's Hyperposite heel, Swoosh and outsole.
The Nike KD7 Weatherman collection even includes a t-shirt, hat and socks and is available on Nike's website and select global retailers. This weather-inspired shoe will surely help you bring the heat onto the court.
This new colorway features a green upper, which celebrates the newsroom green screens used by meteorologists and weathercasters. While this shoe is packed with eye-popping visual elements, the highlight has to be the sole of the shoe, which is designed with Doppler radar heat maps much like the ones used by weather-casters to describe temperature systems. These graphics are also seen on the shoe's Hyperposite heel, Swoosh and outsole.
The Nike KD7 Weatherman collection even includes a t-shirt, hat and socks and is available on Nike's website and select global retailers. This weather-inspired shoe will surely help you bring the heat onto the court.
Trend Themes
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Meteorology-inspired Fashion — Opportunity for fashion brands to incorporate weather-themed designs and graphics into their collections.
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Technology-enhanced Footwear — Potential for shoe manufacturers to integrate technology like radar heat maps into the design and functionality of their products.
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Athlete-inspired Merchandise — Chance for sports brands to capitalize on athletes' interests and create merchandise that resonates with fans.
Industry Implications
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Fashion — Fashion brands can explore new avenues by incorporating meteorology-inspired designs into their clothing lines.
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Sports/apparel — Opportunity for sports brands to create technology-enhanced footwear that enhances performance and comfort.
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Athlete Merchandise — Brands can tap into athletes' interests to create merchandise that appeals to their fanbase.
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