Psychedelic Sneaker Series

The Nike Air Presto GPX Was Updated with Vibrant Multi-Colored Uppers

Three new colorways were granted to the Nike Air Presto GPX, all of which sport a variety of bright hues that artistically bleed into one another.

While two of the new editions are especially vibrant, offering consumers a sneaker that's rather psychedelic in appearance, the third is quite subdued in comparison. The first of the former two is made up of lime, sea blue, purple and pink, whereas the other looks like a digitally made flame -- with hues of white, red, orange, blue and blue marking the upper.

The third's colorway is blue, white and navy -- gaining its subdued aesthetic from its use of less contrasting shades. Although each of the new Nike Air Presto GPX models are bright, the fabric used on the upper is muted slightly with a black synthetic material that covers parts of it on the sides.

Multi-colored Sneakers
The use of vibrant, multi-colored uppers can be explored by other sneaker companies to create unique designs and aesthetics.
Subdued Colorways
Sneaker companies can explore the use of less contrasting shades to create more subdued colorways that can cater to different consumer preferences.
Artistic Designs
Using a variety of bright hues that artistically bleed into one another can be a trend for future sneaker designs.

Industries Being Reshaped

Footwear
The footwear industry can explore these trends to create unique and innovative sneaker designs to cater to different consumer preferences.
Fashion
Fashion companies can use these trends to create unique and artistic clothing designs that incorporate multi-colored and subdued colorways.
Sportswear
Sportswear companies can use these trends to create more visually appealing and unique designs for their athletic footwear and clothing lines.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 87%
Freshness 8%

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