The Nike 78 art project is spawning the kind of creative products that are beyond belief, and it begins with the Nike 78 Aquarium shoe.
This fishy footwear, designed by the Weiden + Kennedy ad agency, is one of the coolest things I have ever seen. Despite not being able to wear these kicks, I would love to get my hand on a pair of Nike 78 Aquarium shoes--even if I can't actually get my feet into them.
Implications - The credit for the development of this impressive art project and ad campaign can be given to prestigious ad agency Wieden+Kennedy's Tokyo offices. Nike is a company that has staked its entire identity on being the best in conceptualizing, producing, and presenting athletic wear to the public, and this ad only serves to further enhance that carefully cultivated reputation.