Millennial Pink Surfing Watches

These New Nixon Watches Were Made in Partnership with Leila Hurst

Professional surfer Leila Hurst recently lent her expertise to help design a range of new Nixon watches, which are offered in three different styles that make use of one of this season's most popular colors, Millennial pink.

It's reported that all three of the designs are inspired by the beach, which is evident when the subdued colorways and functional builds are taken into account. While two of the watches have timeless and elegant looks that can easily be transitioned to suit every outfit, there's also a chunky digital watch that has a strikingly retro aesthetic to it.

Currently, all of the new Nixon watches can be purchased online and in-store, where prices range from $100 to $175 USD.

Millennial Pink Trend
Opportunity for companies to incorporate millennial pink in their product designs.
Collaborating with Experts
Collaborating with industry experts can provide valuable insights and enhance product offerings.
Retro Aesthetic Trend
Retro aesthetics in products could appeal to consumers who value nostalgia and vintage-inspired designs.

Sectors Adopting This

Fashion
Fashion companies can incorporate millennial pink and retro aesthetics into their designs to appeal to consumers.
Watchmaking
Opportunity for watchmaking companies to collaborate with professional athletes to enhance product offerings.
Surfing Gear
Companies that produce surfing gear could incorporate trendy designs and colors to attract younger consumers.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 8%
Freshness 8%

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