The New Nautica Collection is Filled with Reimagined Classics
Riley von Niessen — February 21, 2017 — Fashion
References: nautica & highsnobiety
The new Nautica collection was given the title 'Reimagined Heritage' because it offers a contemporary twist to timeless staples.
Included in the collection are patchwork jackets, jeans and shorts, wool coats, wind pants, graphic shirts, varsity jackets and a variety of accessories, such as bucket hats, duffel bags and statement scarves. The apparel is colored brightly, with hues like yellow, red and green marking the garments. It's clear that a number of the pieces draw from 90s athletic fashion, with vintage-style patterns and color palettes used throughout the new Nautica collection.
The brand promoted the Reimagined Heritage looks with an editorial, which spotlights male models in the bright ensembles against a white backdrop for more contrast.
Included in the collection are patchwork jackets, jeans and shorts, wool coats, wind pants, graphic shirts, varsity jackets and a variety of accessories, such as bucket hats, duffel bags and statement scarves. The apparel is colored brightly, with hues like yellow, red and green marking the garments. It's clear that a number of the pieces draw from 90s athletic fashion, with vintage-style patterns and color palettes used throughout the new Nautica collection.
The brand promoted the Reimagined Heritage looks with an editorial, which spotlights male models in the bright ensembles against a white backdrop for more contrast.
Trend Themes
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Contemporary Twist to Timeless Staples — Opportunity for brands to modernize and reinvent traditional fashion items by incorporating contemporary elements.
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Vintage-inspired Patterns and Color Palettes — Potential for designers to tap into nostalgia and create fashion collections reminiscent of past eras.
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Brightly Colored Athletic Fashion — Possibility to cater to the demand for vibrant and eye-catching sportswear that combines functionality and style.
Industry Implications
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Fashion Retail — Opportunity for fashion retailers to curate and promote collections that offer a modernized take on classic styles.
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Fashion Design — Opportunity for fashion designers to experiment with vintage-inspired patterns and color combinations in their collections.
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Sportswear — Opportunity for sportswear brands to develop bright and colorful athleisure pieces that resonate with consumers seeking both comfort and style.
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