The new Nautica collection was given the title 'Reimagined Heritage' because it offers a contemporary twist to timeless staples.
Included in the collection are patchwork jackets, jeans and shorts, wool coats, wind pants, graphic shirts, varsity jackets and a variety of accessories, such as bucket hats, duffel bags and statement scarves. The apparel is colored brightly, with hues like yellow, red and green marking the garments. It's clear that a number of the pieces draw from 90s athletic fashion, with vintage-style patterns and color palettes used throughout the new Nautica collection.
The brand promoted the Reimagined Heritage looks with an editorial, which spotlights male models in the bright ensembles against a white backdrop for more contrast.
Modernized Heritage Fashion
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