New Balance’s 550 silhouette is one of the most sought-after sneakers in the industry right now. The iconic sneaker, which has been compared to Nike’s signature Air Force 1 silhouette, has been the focal point of a lot of New Balance collaborations in 2022. Now, the sneaker returns in a new ‘Argon’ colorway that features bold tones of white, blue, gray, and off-white. A vibrant blue shade decorates the ‘N’ logos, trim, heel, and midfoot, while a lighter blue covers the lateral 550 brandings, parts of the heel, and the New Balance logo.
Off-white can be spotted on the midsole design, while gray hits portions of the outsole. The New Balance 550 in ‘Argon’ has not yet received a release date, but consumers can expect this colorway to launch before the end of the year.
Image Credit: New Balance
Why This Trend Is Growing
- Sneaker Collaborations
- New Balance's 550 Silhouette continues to be a popular choice for collaborations with other brands.
- Vibrant Colorways
- Bold colorways such as the 'Argon' treatment are becoming popular among lifestyle sneakers.
- Retro-inspired Designs
- Sneaker companies are drawing inspiration from classic silhouettes to create new styles.
Industries Being Reshaped
- Footwear
- Companies in the footwear industry can capitalize on the current popularity of retro-inspired lifestyle sneakers.
- Fashion
- The rise of collaborations between sneaker and fashion brands creates new opportunities for cross-industry partnerships.
- Retail
- Retailers can take advantage of the trend towards bold, eye-catching sneaker designs to attract customers and increase sales.
