Vibrantly Athletic Sneakers

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The New Balance Summer 2014 Elite 580 Collection is Super Funky

— July 3, 2014 — Fashion
The New Balance Summer 2014 Elite 580 Collection is sure to become a summer staple for avid sneaker fans.

The shoe is comprised of several different colors, which are arranged across the surface in a structured, color-blocked pattern. The upper part of the shoe is constructed out of a lightweight, breathable mesh material, while the body is fashioned using a supple suede. Inside, the shoe is insulated with airy REVlite cushioning. Meanwhile, foot sweat is managed with LIGHTENING DRY technology, making the shoes a no-brainer for working out.

The shoes are completed by the addition of reinforced side panels and 3M detailing. Overall, the Elite 580 collection is a mix of old school and contemporary modes of design that will delight sneaker-wearers. The collection is available at the Feature Sneaker Boutique.

Trend Themes

  1. Color-blocked Sneakers — Opportunity for disruptive innovation in developing customizable color-blocked sneakers.
  2. Lightweight and Breathable Materials — Opportunity for disruptive innovation in creating sneakers with advanced lightweight and breathable materials.
  3. Moisture Management Technology — Opportunity for disruptive innovation in designing sneakers with advanced moisture management technology for enhanced comfort during workouts.

Industry Implications

  1. Footwear Manufacturing — Opportunity for disruptive innovation in the footwear manufacturing industry by incorporating customizable color-blocked designs.
  2. Sportswear and Athleisure — Opportunity for disruptive innovation in the sportswear and athleisure industry by utilizing lightweight and breathable materials in sneaker design.
  3. Fitness and Wellness — Opportunity for disruptive innovation in the fitness and wellness industry by integrating moisture management technology in sneakers for improved performance.
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