Vibrantly Athletic Sneakers

The New Balance Summer 2014 Elite 580 Collection is Super Funky

The New Balance Summer 2014 Elite 580 Collection is sure to become a summer staple for avid sneaker fans.

The shoe is comprised of several different colors, which are arranged across the surface in a structured, color-blocked pattern. The upper part of the shoe is constructed out of a lightweight, breathable mesh material, while the body is fashioned using a supple suede. Inside, the shoe is insulated with airy REVlite cushioning. Meanwhile, foot sweat is managed with LIGHTENING DRY technology, making the shoes a no-brainer for working out.

The shoes are completed by the addition of reinforced side panels and 3M detailing. Overall, the Elite 580 collection is a mix of old school and contemporary modes of design that will delight sneaker-wearers. The collection is available at the Feature Sneaker Boutique.

Color-blocked Sneakers
Opportunity for disruptive innovation in developing customizable color-blocked sneakers.
Lightweight and Breathable Materials
Opportunity for disruptive innovation in creating sneakers with advanced lightweight and breathable materials.
Moisture Management Technology
Opportunity for disruptive innovation in designing sneakers with advanced moisture management technology for enhanced comfort during workouts.

Sectors Adopting This

Footwear Manufacturing
Opportunity for disruptive innovation in the footwear manufacturing industry by incorporating customizable color-blocked designs.
Sportswear and Athleisure
Opportunity for disruptive innovation in the sportswear and athleisure industry by utilizing lightweight and breathable materials in sneaker design.
Fitness and Wellness
Opportunity for disruptive innovation in the fitness and wellness industry by integrating moisture management technology in sneakers for improved performance.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 52%
Freshness 8%

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