Looking to transition to the colder months ahead, the new adidas ZX Flux sports a construction that's a little more likely to keep its wearer warm.
The brand does this by making it a mid-top that's finished off with a padded collar. Along with this, adidas supplies a pull tab so that the sneakers are easier to get on, as well as some synthetic touches that carry up the heel to ensure that the rest of the material is protected.
The uppers are marked by emerald that's diversified with a mesh-like pattern in black. The cushioning on the collar of the new adidas ZX Flux is in a lighter tone that complements the rest of the colorway, including the brand's classic three stripes that appear in a deep turquoise.
Why This Trend Is Growing
- Mid-top Sneakers
- Opportunity for footwear companies to create more mid-top sneakers with added cushioning and insulation for colder weather.
- Padded Collars
- Innovative opportunity for fashion companies to incorporate padded collars into their products for added comfort and warmth.
- Synthetic Material Integration
- Opportunity for material providers to develop eco-friendly synthetic materials that provide both protection and comfort for footwear companies to use in their products.
Industries Being Reshaped
- Footwear
- Footwear companies can innovate by incorporating padded collars and adding insulation to mid-top sneakers for colder weather.
- Fashion
- Fashion companies can incorporate padded collars into their clothing products for added comfort and warmth.
- Material Science
- Material providers can supply eco-friendly synthetic materials that provide both protection and comfort for footwear companies to use in their products.
