Although tattoos are popping up on just about everybody these days, there was a time when ink was strictly tough-guy territory. The Neil Mota 'Tattoo' photo series features some tatted-up dudes who definitely fit that bill.
The fact that the Neil Mota 'Tattoo' photo series was shot in black and white adds to its edgy feel. Mota also takes most of the shots from the shoulder up, giving them a mug shot-type feel.
Implications - Tattoos are becoming more and more widespread and are being accepted into society gradually. This popular emergence allows consumers to embrace it as beautiful aesthetics and eventually artwork. This pattern can be used to market any sort of product because of this new attitude toward tattoos and art.