AdYouLike has created an infographic that measures how millennials feel about and interact with native advertising content. As the title suggests, native advertising is a form of online advertising that is modeled in the style of the platform on which it appears.
The general findings within the infographic suggest that millennials -- specifically UK residents between the ages of 18 and 33 -- are willing to engage with sponsored content in this way, as long as it meets their criteria for being interesting. The younger and narrower the age range, the higher the willingness to engage (for instance, the statistic rises to 63% among those aged 16-24).
Though the results were sourced from the UK, this infographic is incredibly valuable and applicable in determining the ways in which millennials on a broad scale feel about native advertising.
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