Ilias Avantiras, Niklas Grossmann and Sam F. wear a wardrobe of muted fall fashions in this business-themed editorial for GQ Russia. This image series is captured by photographer Walter Chin's lens and features elegant styling by Ekaterina Melnikova.
Gracing GQ Russia's October 2014 issue, this muted fall fashion editorial features forest green coats, indigo suiting and neutral knits that are 90s-inspired.
The looks are yuppy-approved and are reminiscent of the clothing described in the controversial Bret Easton Ellis novel American Psycho. The editorial's rich textures blend together against its gorgeous backdrop of painted vignettes.
Overall, its aesthetic is sophisticated, timeless and nostalgic. The vintage-themed shoot highlights looks that make a smooth transition from day to evening and that are comfortable for everyday wear.
Key Themes Behind This Trend
- Muted Fall Fashion
- Creating muted fall fashion collections and editorials reminiscent of the 90s-inspired garments and Bret Easton Ellis novels may disrupt the current scene of loud and bright fashion culture.
- Yuppy-approved Apparel
- Designing clothing that incorporates sophisticated 90s-inspired streetwear designs and textures that go well from day to evening may disrupt the current scene of athleisure and comfort-first apparel styles.
- Business-themed Editorials
- Creating fashion editorials that feature business-themed garments and settings may disrupt the current scene of aspirational and glamorous lifestyle imagery often seen in fashion campaigns and publications.
Where This Applies
- Fashion
- In the fashion industry, creating muted fall fashion or yuppy-inspired clothing lines and collections may disrupt the current scene of loud, bright, and casual clothing styles and create a new niche of consumers.
- Publishing
- In the publishing industry, creating business-themed editorials or fashion spreads that appeal to young professionals may disrupt the current scene of aspirational fashion and lifestyle publications focusing on luxury and exclusive products and services.
- Visual Arts
- In the visual arts industry, creating textured and vintage-themed art that complements yuppy-approved and muted fall fashion editorials may disrupt the current scene of modern and minimalist art trends, offering a more nostalgic and sophisticated experience for art consumers.
