To commemorate its 45th anniversary, OPI is introducing the 'Most Requested Collection,' which brings back a selection of previously released nail polish shades alongside updated interpretations of established colors.
Drawing on the brand’s archive, the collection responds to continued consumer interest in familiar shades while highlighting the role of nostalgia within contemporary beauty. Notable returning colors include 'Every Month is Oktoberfest,' a deep violet with red shimmer, 'Louvre Me Louvre Me Not,' an inky purple and 'Route Beer Float,' a deep brown characterized by mauve undertones and subtle shimmer.
Additionally, the collection includes 12 permanent shades offered across 'GelColor,' 'Nail Lacquer,' and 'Powder Perfection' formats, as well as 12 permanent shades in the 'Infinite Shine' range. OPI is also expanding the launch with new 'xPRESS/ON' designs, including the collection-inspired 'Sticking Point' and 'On Point' styles. Overall, the release combines archival colors with multiple application formats.
Image Credit: OPI
What's Driving This Trend
- Archival Beauty Revivals
- Legacy product libraries are becoming valuable sources of renewed demand as beauty brands reintroduce familiar shades with contemporary positioning.
- Multi-format Color Drops
- Cross-format launches across lacquer, gel, powder, long-wear, and press-on products create room for cohesive shade ecosystems that serve different usage occasions.
- Nostalgia-led Personal Care
- Emotional connections to past products are shaping modern purchasing behavior, giving brands new ways to blend memory, identity, and self-expression.
Who This Affects Most
- Cosmetics
- Color cosmetics companies can find differentiation in archive-driven collections that refresh iconic products without abandoning brand heritage.
- Nail Care
- The nail care market is expanding through hybrid portfolios that combine salon-grade finishes, at-home formats, and instant application options.
- Beauty Retail
- Retailers are positioned to benefit from anniversary launches and collectible assortments that turn familiar products into limited-time discovery moments.
