adidas Originals unveiled the 'Moss Side' colorway for its 'TRX Runner' silhouette with an updated twist. The silhouette has been modified for the modern-day, as some of its design choices have been improved upon since its debut in the 70s in Japan. The Moss Side colorway features 'Dust Green,' 'Sand,' and 'Cra Green' colors around the body of the shoe.
The toe front of the toe vamp, the bottom of the heel, and the eyestay is covered in a moss-like Dust Green material. The upper of the shoe features a breathable Cra Green with three Sand-colored stripes. On one of these stripes, the Moss Side branding can be seen. Additionally, the adidas name and logo appear on the heel, tongue, and midsole of the sneaker. Overall, the adidas Originals Moss Side is a modernized homage to one of the brand's iconic silhouettes from the 70s that delivers on comfort standards without compromising on design.
The Moss Side will be available for purchase on April 1st at the Asphaltgold online store.
Image Credit: Asphaltgold, adidas
Key Themes Behind This Trend
- Nostalgic Sneaker Colors
- Brands like adidas can capitalize on consumers' nostalgia for retro color palettes to modernize classic designs and create new product lines.
- Eco-friendly Materials
- The use of sustainable materials such as moss-like fabric in sneaker design presents an opportunity for eco-friendly innovation and marketing.
- Breathable Upper Materials
- Shoe companies can explore breathable materials to improve foot comfort and athletic performance in their products.
Where This Applies
- Athletic Footwear
- Brands in the athletic footwear industry can differentiate themselves by experimenting with nostalgic color palettes, eco-friendly materials, and breathable designs.
- Sustainable Fashion
- Fashion companies that prioritize sustainable and eco-friendly materials in their products can appeal to environmentally conscious consumers.
- Sporting Goods Retail
- Sporting goods retailers can stock up on athletic footwear made with innovative materials and designs to cater to the needs of athletes and fitness enthusiasts.
