Sportwear label Nike introduces a new pair of the iconic Air Max 90 sneaker silhouette in a special Moscow iteration for the season. The special release celebrates the Russian city and the sneaker's popularity in that location specifically. The design draws inspiration from the architecture of Moscow.
It boasts both historic and modern architecture for a perfect blend that honors the past and future at once. The colorway rests on a Smoke Gray, which has been selected to reference the buildings across the city. The shoes are then detailed with hues of Lazer Blue and Infrared to celebrate the night lights as the skyscrapers reflect light off the skyline. Additionally, there are Cyrillic writings on the shoe that read "Speed" and "City."
Image Credit: Nike
Key Themes Behind This Trend
- City-inspired Sneakers
- Designing sneakers inspired by the architecture and cultural impact of popular cities presents a disruptive innovation opportunity in the footwear industry.
- Localized Sneaker Collections
- Creating special releases of sneakers that pay homage to specific cities or regions presents a disruptive innovation opportunity in the sportswear industry.
- Cultural-driven Sneaker Design
- Incorporating cultural heritage and history of popular cities as a design element presents a disruptive innovation opportunity in the sneaker industry.
Where This Applies
- Footwear
- Incorporating city-inspired designs in producing footwear presents a disruptive innovation opportunity in the fashion industry
- Sportswear
- Developing location-specific sneaker collections presents a disruptive innovation opportunity in the sports industry.
- Cultural Tourism
- Partnering with popular cities to produce a sneaker collection that celebrates the city's culture presents a disruptive innovation opportunity in the tourism industry.
