The Moncler Gramme Blue Canvas Jacket is here to brighten up the Spring and Summer of 2010. The canvas jacket substitutes buttons for these snap closures. Unnecessary? Maybe. Aesthetically pleasing? Definitely.
Light, durable and capable of going with jeans or slacks, the jacket is a perfect fit for your active wear collection. Just don't get too carried away with the closures: you wouldn't want to hurt your fingers with all snap-shut action!
Implications - Businesses that devote their efforts to updating or enhancing a classic item to reflect a more contemporary style will appeal to a wide audience. Consumers are often looking for a modified products as opposed to an entirely new concept.
Key Themes Behind This Trend
- Snap Closure Jackets
- Snap closures are replacing traditional buttons in jackets, offering a more contemporary style.
- Active Wear Collection
- Designing jackets that are light, durable, and versatile makes them a perfect fit for an active wear collection.
- Modified Products
- Consumers are drawn to updated versions of classic items, making it an opportunity for businesses to modify existing concepts.
Where This Applies
- Fashion
- The fashion industry can tap into the trend of snap closure jackets to offer more stylish and modern options.
- Sportswear
- The sportswear industry can capitalize on the active wear collection trend by creating lightweight and durable jackets for active individuals.
- Product Design
- The product design industry can explore the opportunity to modify existing concepts and create updated versions of classic items like jackets.
