The Moncler Gramme Blue Canvas Jacket is here to brighten up the Spring and Summer of 2010. The canvas jacket substitutes buttons for these snap closures. Unnecessary? Maybe. Aesthetically pleasing? Definitely.
Light, durable and capable of going with jeans or slacks, the jacket is a perfect fit for your active wear collection. Just don't get too carried away with the closures: you wouldn't want to hurt your fingers with all snap-shut action!
Implications - Businesses that devote their efforts to updating or enhancing a classic item to reflect a more contemporary style will appeal to a wide audience. Consumers are often looking for a modified products as opposed to an entirely new concept.
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