Futuristic Bohemian Fashion

The Modern Weekly China SS14 Photoshoot Stars Model Kirsten Owen

The Modern Weekly China SS14 editorial showcases a futuristic twist on the common bohemian style that is most enthusiastically embraced during music festival season. The second weekend of Coachella 2014 having just passed, people will appreciate refreshing take on the staple style. Although billowing layers, crop tops and comfortable shoes all make an appearance, the outfits are androgynous and minimalist.

Shot by photographer Carlotta Manaigo, the Modern Weekly China SS14 editorial stars model Kirsten Owen. The blonde beauty was captured both indoors and outdoors. Especially perfect for the transitional period between spring and summer, as well as summer and fall, the outfits were put together by fashion editor Tim Lim. He pulled pieces from the likes of Stella McCartney, Proenza Schouler, Celine and Rick Owens. Naoki Komiya and Justine Purdue were on beauty duty.

Futuristic Bohemian Fashion
Opportunity for disruptive innovation in creating sustainable materials for futuristic bohemian fashion.
Androgynous Minimalist Style
Potential for disruptive innovation in designing gender-neutral and minimalist clothing for a modern androgynous look.
Transitional Season Fashion
Disruptive innovation opportunity in developing versatile clothing for the transitional period between seasons.

Sectors Adopting This

Fashion and Apparel
Fashion brands can explore disruptive innovation in sustainable materials and gender-neutral designs for bohemian and minimalist styles.
Textile Manufacturing
Disruptive innovation opportunities exist in developing sustainable textiles for futuristic bohemian fashion.
Beauty and Cosmetics
Opportunity for disruptive innovation in creating beauty and cosmetic products that complement the modern androgynous fashion trend.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 68%
Freshness 8%