This intriguing modern series for ‘Schon!’ Magazine features some vibrant carnival style outfits and hairstyles. Most of the hairstyles seen in this editorial are pixie cuts, but they’re extremely brightly colored. Some of these cuts are Ronald McDonald red, while others blend shades of blue, pink and purple.
Many of the looks seen in this edgy editorial are covered in checkered patterns or prints. One of these chic clown style outfits is yellow and gray. Model Ali Lagarde wears a checkered black and white vest over top and some kind of collar that resembles a lion’s mane. She’s also sporting bright red hair, and black and white checkered gloves in this shot. The look seems similar to a jester's outfit in some ways.
This stylish circus-inspired editorial is fun to look at and encourages patterned apparel.
What Makes This Trend Stand Out
- Patterned Apparel
- There is a disruptive innovation opportunity for textile companies to create bold and exciting patterns for apparel inspired by circus themes.
- Brightly Colored Hair
- Beauty companies can take advantage of the popularity of brightly colored hair by creating more shades and products to maintain hair color.
- Jester-inspired Clothing
- Designers can capitalize on the unique and playful aesthetic of jester-inspired clothing and create more pieces that incorporate the traditional checkered pattern and jester's collar.
Sectors Adopting This
- Fashion
- Fashion companies can create circus-inspired collections to capitalize on the trend of unique and playful clothing.
- Beauty
- Beauty companies can create hair dyes and products that cater to the trend of brightly colored hair.
- Textile
- Textile companies have the opportunity to offer more unique and creative patterns and fabrics to the fashion industry, inspired by the circus theme.
