Vibrant Tie-Dyed Resortwear

The Missoni Resort '16 Collection is Full of Bold Color

Multicolored cruise collections do not compare to the Missoni Resort '16 line. Staying true to the Missoni aesthetic, this collection provides all the crazy color that formed this brand.

Signature graphics and simple silhouettes are two definite highlights within this collection. The resort season is where wearable luxury receives its credit and this collection does not disappoint. Creative director Angela Missoni delivered a resort collection showcasing chic knits, swimwear, cropped trousers and maxi dresses as well as skirts. Intarsia patterning is seen on a number of garments from tunics to mini dresses.

In tune with the season, the Missoni resort line also offers 70s-inspired garments. A bohemian-styled maxi dress is riddled with vibrant color and patterns, a proper presentation of the disco days.

Vibrant Resortwear
Opportunity for disruptive innovation in the fashion industry to incorporate more bold and colorful designs into resort collections.
Signature Graphics
Opportunity for disruptive innovation in the fashion industry to experiment with graphic designs on simple silhouettes.
70s-inspired Garments
Opportunity for disruptive innovation in the fashion industry to bring back retro styles with a modern twist.

Industries Being Reshaped

Fashion
These trends offer opportunities for disruptive innovation in fashion design, manufacturing, and marketing.
Textiles
Bold colors and intarsia patterns in resortwear could disrupt traditional textile production and printing processes.
Retail
Disruptive innovation opportunities include incorporating more vibrant resortwear into retail stores and creating 70s-inspired window displays and marketing campaigns.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 44%
Freshness 8%

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